Bölüm/Program Adı | Halkla İlişkiler ve Tanıtım Programı | Bölüm/Program Ad (İngilizce) | Public Relations and Publicity |
Web Adresi | http://kandiramyo.kocaeli.edu.tr/programlar.html | E-posta | |
Telefon | 00902625514750 | BelGeç. (Fax) | |
Adres | Öğrenim Şekli | Tam Zamanlı | |
Amaç | Halkla İlişkiler ve Tanıtım Programı’nın temel amacı iş dünyasının ve kamunun gereksinim duyduğu ara elemanlar yetiştirmektir. Bu amaçla, hizmet sektöründe çalışanlarda olması gereken tüm nitelikleri edindirmek ve halkla ilişkiler ve tanıtım alanında çalışacak olan mezunların sektörde aranan eleman olmalarını sağlamak. | Amaç (İngilizce) | The main purpose of the Public Relations and Publicity Program is to train intermediate staff that the business world and public needs. For this purpose, to provide all the qualifications required for those working in the service sector and to ensure that graduates who will work in the field of public relations and publicity are sought after employees in the sector. |
Misyon | Öğrenciler arasında seçilen program olmak ve sektörde aranan elemanlar yetiştirmek. | Misyon (İngilizce) | To be the most chosen program among students and graduate students that are sought after in the sector. |
Vizyon | Üniversiteler arasında, Halkla İlişkiler ve Tanıtım Programı olarak en kaliteli meslek yüksekokul olmak. | Vizyon (İngilizce) | To be the best vocational school in Public Relations and Publicity Program among universities. |
Kabul Koşulları | Adaylar liseyi bitirmiş olması önkoşulu ile ÖSYM'nin yaptığı merkezi sınav sisteminde SÖZ-1 puan türüne göre yapılan sıralamada başarılı olarak Halkla İlişkiler ve Tanıtım Programına kabul edilirler. | Kabul Koşulları (İngilizce) | Student admission to the program is carried out according to a central examination within the framework of the bylaws of Council of Higher Education. After students make their preferences, they are placed to the related program according to their exam verbal test scores by Student Selection and Placement Center. There is no examination requirement for the graduates of General Vocational High Schools of relevant field of study. International students are accepted to the program via internationally valid examinations. Exchange student admission is carried out within the framework of a bilateral agreement. The admission and registration regulations of foreign students are based on internationally recognized exams and the regulations are set by the board of chairs. Farabi exchange unit is responsible for adaptation of national students.. Student affairs unit is responsible for international students' adjustment. |
Dereceyi Alabilme Koşulları, Kuralları | Dört dönem boyunca gerekli dersleri başarılı bir şekilde tamamlayan ve ilgili kurumlarda stajlarını yapan öğrenciler mezun olmaya hak kazanırlar. Öğrencinin bu programdan ön lisans derecesini alabilmesi için; a) Toplam 120 AKTS iş yükünü sağlaması, b) 30 gün staj yapması c) Programdaki tüm dersleri başarmış olması d) Not ortalamasının 2.00 ve üzerinde olması gerekir. | Dereceyi Alabilme Koşulları, Kuralları (İngilizce) | In order to get an associate’s degree from the program, a student should be successful in compulsory courses listed in the eight-term schedule together with the selective courses and fulfill 120 ECTS in total, successfully complete 30 days of internship and have minimum cumulative GPA of 2.00 out of 4.00. |
Program Genel Profili | Günümüzde her sektörde geniş bir istihdam olanağı sağlayan Halkla İlişkiler ve /veya Reklamcılık altında yer alan Halkla İlişkiler ve Tanıtım Programı, sektörün ihtiyaçları da dikkate alınarak geliştirilmiştir. Halkla İlişkiler ve Reklamcılık alanında gerekli olan yeterliliğe kavuşan ara eleman ve uzman ihtiyacını karşılayacaktır. | Program Genel Profili (İngilizce) | Program was developed taking the needs of the sector into consideration. The program aims to meet the intermediate staff requirement in the sector. Public Relations and Publicity Programme - closely related to Public Relations and/or Advertising - , which was developed in accordance with requirements of the sector, provides wide job opportunities. This programme supplies intermediate staff and specialists to Public Relations and Advertising sector. |
Genel Bilgi | Küreselleşen dünyada, mal ve hizmet sektörü için geniş bir istihdam olanağı sağlayan Pazarlama ve Dış Ticaret Bölümü altında yer alan Pazarlama Programı, sektörün ihtiyaçları da dikkate alınarak geliştirilmiştir. Pazarlama sektörü, küresel düzeyde hızla değişen pazar ve rekabet koşulları nedeni ile sürekli ve dinamik bir gelişim içindedir. Özellikle hızla küreselleşen iş dünyasında rekabet, büyük yoğunluk kazanmakta ve rekabet gücünün geliştirilmesi için özel politikalar uygulamaktadır. | Genel Bilgi (İngilizce) | Marketing and Foreign Trade Department which provides a wide range of employment opportunity for production and service industry in globalizing world was developed according to the requirements of sectors. Marketing sector is in constant and dynamic development due to rapid changing market and competition circumstances on worldwide scale. Especially competition in rapidly globalizing business world is getting deeper and special policies are being implemented to improve the rivalry capacity. |
Mezunlar İçin İstihdam Olanakları | Halkla İlişkiler ve Tanıtım Programından mezun olan öğrenciler kazandıkları yeterlikler doğrultusunda; kamu ve her türlü özel kuruluşta istihdam edilirler. Ayrıca bağımsız olarak da çalışabilirler. | Mezunlar İçin İstihdam Olanakları (İngilizce) | Students who graduate from Public Relations and Publicity programme are employed in public or private institutions in accordance with their skills. They can also work individually. |
Sonraki Eğitim Olanakları | Öğrenci, YÖK’ün ilgili mevzuatı doğrultusunda yatay ve dikey geçiş yapar. ÖSYM tarafından yapılan Dikey geçiş sınavına (DGS) katılmaları ve yeterli puanı almaları durumunda, aşağıdaki lisans programlarına dikey geçiş için tercih yapabilmektedirler. Halkla İlişkiler, Halkla İlişkiler ve Reklamcılık, Halkla İlişkiler ve Tanıtım, İşletme Bilgi Yönetimi, Reklamcılık ve Halkla İlişkiler. | Sonraki Eğitim Olanakları (İngilizce) | Upon a successful completion of the associate program, so as to get a bachelor’s degree, students can apply to programs of related field(s) such as Public Relations, Public Relations and Advertising, Public Relations and Publicity, Business Information Management and Advertising on condition that they get the required score from Vertical Transfer Exam conducted by OSYM. (Student Selection and Placement Center). Anadolu University Distance Learning Bachelor’s Degree Programs are also available for our graduates. |
Mezuniyet Koşulları | Öğrencinin programdan mezun olabilmesi için; a) Toplam 120 AKTS kredisinin sağlanması b) 30 gün süreli staj yapılması c) Öğrencinin programdaki tüm derslerini başarmış olması d) Genel not ortalamasının 4,00 üzerinden en az 2,00 olması gerekmektedir. | Mezuniyet Koşulları (İngilizce) | For student to be able to get associate degree : a) to complete 120 AKTS b) 30 days internship c) to pass all related courses d) 2.00 or over 2.00 grade point average. |
Associate degree in Public Relations and Publicity
Short Cycle (Associate's Degree)
Lateral or vertical transfer student admission is carried out basing on the "The Transfer Regulations for Associate and Undergraduate Degrees, Double Majors, Sub-specialties and Credit Transfer Regulations among Institutions". The prior learning of transfer students is recognized as per the relevant regulations of Council of Higher Education and under the coordination of the Adaptation Committee.
Kocaeli University guarantees in advance that all credits gained and courses received by an Erasmus student after the mobility abroad will be fully recognized and transferred into Kocaeli University system and upon arrival with the approval of the authorities and the student. While preparing the" Erasmus Credit Transfer and Grade Equivalency Table" the ECTS grades are transmitted to Kocaeli University grading system.
Turkish higher education institutions are in the start-up phase about the recognition of non-formal and informal education. However; computer and foreign language skills that students improve on their own, are evaluated through exemption examinations by the university. Students who prove to be proficient in such exams are exempted from related course(s).
Temel Alan | Program Yeterlilikleri | Ulusal Yeterlilik Çerçevesi | |||||||||||||||||
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BİLGİ Kuramsal, Olgusal |
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BECERİLER Bilişsel, Uygulamalı |
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YETKİNLİKLER Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği |
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YETKİNLİKLER İletişim ve Sosyal Yetkinlik |
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2023/2024 Course List | |||||||||||
1. SEMESTER | |||||||||||
Catalog No |
Course Code |
Course Name | Compulsory/Elective | Course Language | T | L | U | Course Hour |
ECTS | ||
9905005 | AIT101 | Atatürks Principles and History of Turkish Revolution | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 2 |
9903309 | YDB103 | English I | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 2 |
9907003 | ENF101 | Practices in Basic Information Technologies | Compulsory Course | Turkish | Teorik | 2 | 0 | 1 | 3 | 2 | 3 |
9901005 | TDB105 | Turkish Language I | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 2 |
9406030 | HIP113 | public relations | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 6 |
9406017 | HIP107 | Introduction to Economics | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 4 |
9406032 | HIP115 | Communication | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 6 |
9406033 | HIP109 | Basic Law | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 5 |
Total ECTS credits for Compulsory Course | 30 | ||||||||||
Total ECTS for 1. Semester | 30 | ||||||||||
2. SEMESTER | |||||||||||
Catalog No |
Course Code |
Course Name | Compulsory/Elective | Course Language | T | L | U | Course Hour |
ECTS | ||
9905006 | AIT102 | Atatürks Principles and History of Turkish Revolutions II | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 2 |
9903310 | YDB104 | English II | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 2 |
9912002 | KYP102 | Career Planning | Compulsory Course | Turkish | Kariyer Planlama | 2 | 0 | 0 | 2 | 2 | 0 |
9901006 | TDB106 | Turkish Language II | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 2 |
9406036 | HIP118 | General Business | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406031 | HIP110 | Public Relations II | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 6 |
9406034 | HIP112 | Mass Communication theories | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 5 |
9406035 | HIP108 | Marketing Management | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 5 |
9406004 | HIP114 | Advertising | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 5 |
Total ECTS credits for Compulsory Course | 30 | ||||||||||
Total ECTS for 2. Semester | 30 | ||||||||||
3. SEMESTER | |||||||||||
Catalog No |
Course Code |
Course Name | Compulsory/Elective | Course Language | T | L | U | Course Hour |
ECTS | ||
9733031 | OMP247 | Internship | Compulsory Course | Turkish | Staj | 0 | 0 | 0 | 0 | 0 | 3 |
9406011 | HIP203 | Research Methods | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406005 | HIP205 | Photography | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 4 |
9406037 | HIP207 | Public Relations Campaign | Compulsory Course | Turkish | Teori+Laboratuvar | 1 | 1 | 0 | 2 | 2 | 3 |
9406028 | HIP209 | Project I | Compulsory Course | Turkish | Proje | 0 | 0 | 2 | 2 | 2 | 2 |
Total ECTS credits for Compulsory Course | 15 | ||||||||||
9406040 | HIP221 | European Union | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406038 | HIP213 | Entrepreneurship and Sme | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406013 | HIP229 | Human Rights | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406019 | HIP219 | Professional Foreign Language | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
3323009 | HIP219 | Customer Relationship Management | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406052 | HIP237 | Reading Workshop | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406021 | HIP215 | Services Marketing | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406041 | HIP223 | Social Media | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406002 | HIP211 | Verbal and Written Narration | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406039 | HIP217 | Consumer Behavior | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406044 | HIP233 | Creativity and innovation | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
At least 15 ECTS courses will be selected | Total ECTS credits for Seçmeli Ders Grup I | 15 | |||||||||
Total ECTS for 3. Semester | 30 | ||||||||||
4. SEMESTER | |||||||||||
Catalog No |
Course Code |
Course Name | Compulsory/Elective | Course Language | T | L | U | Course Hour |
ECTS | ||
9406018 | HIP202 | Visual Communication and Web Design | Compulsory Course | Turkish | Teorik | 1 | 0 | 1 | 2 | 2 | 3 |
9406045 | HIP204 | Public Relations Measurement Evaluation | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 4 |
9406029 | HIP210 | Project II | Compulsory Course | Turkish | Proje | 0 | 0 | 2 | 2 | 2 | 2 |
9406046 | HIP206 | Advertising Campaigns | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
Total ECTS credits for Compulsory Course | 12 | ||||||||||
9747043 | OMP240 | Industrial Psychology | Elective Course Group II | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9733025 | OMP234 | Literary Texts | Elective Course Group II | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9733028 | OMP238 | Canons of Conduct | Elective Course Group II | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406010 | HIP230 | Law of Communication | Elective Course Group II | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
3323010 | HIP218 | Human Resource Management | Elective Course Group II | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406012 | HIP220 | Public Opinion and Governance | Elective Course Group II | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406048 | HIP214 | Brand Management | Elective Course Group II | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406009 | HIP228 | Media and Media Planning | Elective Course Group II | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406047 | HIP212 | Advertising Photography | Elective Course Group II | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406049 | HIP216 | Health Communication | Elective Course Group II | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406023 | HIP232 | Sociology | Elective Course Group II | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406051 | HIP226 | Social Gender Equality | Elective Course Group II | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406050 | HIP222 | Türkiye's Social Structure | Elective Course Group II | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406016 | HIP224 | Administrative Organization | Elective Course Group II | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
At least 15 ECTS courses will be selected | Total ECTS credits for Seçmeli Ders Grup II | 15 | |||||||||
Total ECTS for 4. Semester | 30 |
Common Course of University |
Common Course of Faculty |
Course of Program |
Examination, assessment and grading procedure is mainly based on Kocaeli University Education and Training Regulations for Associate and Undergraduate Degrees Depending on the nature of the course various instruments such as midterms, final exams, short exams, presentations, assignments, projects, portfolios and applications may be involved in the assessment process of a semester on condition that students are informed about their weights upon registry. Contribution of these activities to final grading range between 30% -70% and So as to be eligible to take the final exam, a student has to fulfill the attendance requirement of 70% for theoretical and 80 % for practical courses. Once this requirement is fulfilled, attendance is not required again in case of a failure and retaking that course. Final grading of a course is determined on the basis of semester studies and final exam. Those with certified and officially approved excuses are also given a makeup exam. Please see the course structure page and click on the courses for more info on each course.
The equivalences and coefficients of letter grades out of 100 points is as follows.
Score | Letter Grade | Coefficient | Definition |
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90-100 | AA | 4 | Excellent |
85-89 | BA | 3.5 | Very Good |
80-84 | BB | 3 | Good |
75-79 | CB | 2.5 | Satisfactory |
65-74 | CC | 2 | Pass |
58-64 | DC | 1.5 | Conditional |
50-57 | DD | 1 | Conditional |
40-49 | FD | 0.5 | Fail |
<= 39 | FF | 0 | Fail |
D | 0 | Not Fulfill the Required Attendance | |
E | 0 | Incomplete | |
N | 0 | NonAttendee ( Exams And Other Evaluations ) | |
G | 0 | Pass | |
K | 0 | Fail | |
S | 0 | Ongoing Study |
Head of Department: Associate Prof. Dr. Tuncay BİLECEN | Tuncay BİLECEN
ECTS Departmental Coordinator: Prof. Dr. Bahar TOKAY | Bahar TOKAY