Bölüm/Program Adı | Halkla İlişkiler ve Tanıtım Programı | Bölüm/Program Ad (İngilizce) | Public Relations and Publicity |
Web Adresi | http://gazanferbilge.kocaeli.edu.tr/pazarlamavedisticaret.php | E-posta | gbmyhalk@kocaeli.edu.tr |
Telefon | 0 262 454 43 50 | BelGeç. (Fax) | 0 262 454 10 78 |
Adres | Gazanfer Bilge Meslek Yüksekokulu Kavak-Karamürsel/KOCAELİ | Öğrenim Şekli | Tam Zamanlı |
Amaç | İş dünyasının ve kamunun gereksinim duyduğu ara elemanlar yetiştirmektir. Bu amaçla hizmet sektöründe çalışanlarda olması gereken tüm nitelikleri edindirmek. Halkla ilişkiler alanında çalışacak olan mezunlarımızın sektörde aranan eleman olmalarını sağlamak. | Amaç (İngilizce) | To have graduates that are wanted by bussiness world and public institutions. With this aim, to equip our students with the necessary qualifications required in the sector. To make our students who are to work in the public relations area most sought after staff in the sector. |
Misyon | Öğrenciler arasında seçilen program olmak ve sektörde aranan elemanlar yetiştirmek. | Misyon (İngilizce) | To be the most chosen program among students and graduate students that are sought after in the sector. |
Vizyon | Üniversiteler arasında, Halkla İlişkiler ve Tanıtım Programı olarak en kaliteli meslek yüksekokul olmak. | Vizyon (İngilizce) | To be the best vocational school in Public Relations and Publicity Program among universities. |
Kabul Koşulları | Yükseköğretim Kurulu tarafından belirlenen yönetmelikler çerçevesinde programa öğrenci kabulü merkezi sınav ile yapılmaktadır. Öğrenciler, öğrenim görmek istedikleri program tercihlerini bildirdikten sonra sınavdan aldıkları puana göre Öğrenci Seçme ve Yerleştirme Merkezi tarafından ilgili programlara yerleştirilmektedir. Mesleki eğitim veren kurumlardan mezun olan öğrenciler, mezun oldukları alanda olmaları koşuluyla sınavsız olarak ilgili ön lisans programlarına kayıt yaptırabilirler. Uluslararası öğrenciler, Yükseköğretim Kurulu tarafından belirlenen kurallar çerçevesinde uluslararası geçerliliği olan sınavlarla kabul edilmektedir. Değişim öğrencilerinin programa kabulü ikili anlaşmalar çerçevesinde yapılmaktadır. Uluslararası Değişim öğrencilerinin kabulünü Uluslararası İlişkiler Birimi, ulusal değişim öğrencilerinin kabulünü Farabi Değişim Programı Birimi yürütmektedir. Uluslararası öğrencilerin kabulünü ise Öğrenci İşleri Daire Başkanlığı yürütmektedir. | Kabul Koşulları (İngilizce) | In order to be admitted to the program, there is no examination requirement for the graduates of General Vocational and Technical High Schools of relevant field of study. If a quota remains after the placement of such students, graduates of other types of high schools can also be admitted to the program on condition that they get the required score from math and verbal reasoning test parts of governmental test held by OSYM (Student Selection and Placement Center). Students can apply for lateral transfer within or out of Turkey in case a quota is provided for them. Lateral Transfer student admission is declared after the evaluation of the applicant’s academic standing. Exchange studeny admission is also possible within the framework of bilateral agreements. |
Dereceyi Alabilme Koşulları, Kuralları | Öğrencinin bu programdan ön lisans derecesini alabilmesi için; a) Toplam 120 AKTS iş yükünü sağlaması, b) 30 gün staj yapması, c) Programdaki tüm dersleri başarmış olması, d) Genel not ortalamasının en az 2,00 olması gerekmektedir. | Dereceyi Alabilme Koşulları, Kuralları (İngilizce) | So as to be granted a degree students should complete 120 ECTS, accomplish 30 days of internship, pass all the courses listed in the program and have a minimum cumulative GPA of 2.00 out of 4.00 |
Program Genel Profili | Sanayileşmiş ülkelerde, her sektörde geniş bir istihdam olanağı sağlayan Halkla İlişkiler ve /veya Reklamcılık altında yer alan Halkla İlişkiler ve Tanıtım Programı, sektörün ihtiyaçları da dikkate alınarak geliştirilmiştir. Halkla İlişkiler ve Reklamcılık alanında gerekli olan yeterliliğe kavuşan ara eleman ve uzman ihtiyacını karşılayacaktır. | Program Genel Profili (İngilizce) | The Public Relations and Promotion Program providing employment opportunities in every industry in the industrialized countries has been developed by considering the needs of the sector in consideration. The Program will meet the needs for the intermediate staff and specialists having competence regarding Public Relations and Advertising field by equipping the students with necessary competences in the field. |
Genel Bilgi | Sanayileşmiş ülkelerde, mal ve hizmet sektörü için geniş bir istihdam olanağı sağlayan Halkla İlişkiler sektörün ihtiyaçları da dikkate alınarak geliştirilmiştir. Pazarlama sektörü, küresel düzeyde hızla değişen pazar ve rekabet koşulları nedeni ile sürekli ve dinamik bir gelişim içindedir. Özellikle hızla küreselleşen iş dünyasında rekabet, büyük yoğunluk kazanmakta ve rekabet gücünün geliştirilmesi için özel politikalar uygulamaktadır. | Genel Bilgi (İngilizce) | Public Relations and Publicity which provides a wide range of employment opportunity for production and service industry in globalizing world was developed according to the requirements of sectors. Public Relations in constant and dynamic development due to rapid changing market and competition circumstances on worldwide scale. Especially competition in the rapidly globalizing business world is getting deeper and special policies are being implemented to improve the rivalry capacity. |
Mezunlar İçin İstihdam Olanakları | Halkla İlişkiler ve Tanıtım Programından mezun olan öğrenciler kazandıkları yeterlikler doğrultusunda; kamu ve her türlü özel kuruluşta istihdam edilirler. Ayrıca bağımsız olarak da çalışabilirler. | Mezunlar İçin İstihdam Olanakları (İngilizce) | Graduates of Public Relations and Publicity Program students, in accordance with the acquired qualifications can be employed in all kinds of public and private organizations which require relation with public and promotion activities. |
Sonraki Eğitim Olanakları | Öğrenci, YÖK’ün ilgili mevzuatı doğrultusunda yatay ve dikey geçiş yapar. ÖSYM tarafından yapılan Dikey geçiş sınavına (DGS) katılmaları ve yeterli puanı almaları durumunda, aşağıdaki lisans programlarına dikey geçiş için tercih yapabilmektedirler. Halkla İlişkiler, Halkla İlişkiler ve Reklamcılık, Halkla İlişkiler ve Tanıtım, İşletme Bilgi Yönetimi, Reklamcılık ve Halkla İlişkiler. | Sonraki Eğitim Olanakları (İngilizce) | Upon a successful completion of the associate degree, so as to get a bachelor’s degree, students can apply to related programs such as; Public Relations, Public Relations and advertising, Business Information Management, Advertising and Public Relations, Medical Institutions, Management of information Systems on condition that they get the required score from Vertical Transfer Exam conducted by OSYM. (Student Selection and Placement Center) and start an academic career at universities. Anadolu University Distance Learning Bachelor's Degree programmes are also available for our graduates with no examination score requirement. |
Mezuniyet Koşulları | Öğrencinin programdan mezun olabilmesi için; a) Toplam 120 AKTS kredisinin sağlanması b) 30 gün süreli staj yapılması c) Öğrencinin programdaki tüm derslerini başarmış olması d) Genel not ortalamasının 4,00 üzerinden en az 2,00 olması gerekmektedir. | Mezuniyet Koşulları (İngilizce) | So as to be granted a degree students are required to complete 120 ECTS, accomplish 30 days of internship, pass all the courses listed in the program and have a minimum cumulative GPA of 2.00 out of 4.00 |
Associate degree in Public Relations and Publicity
Short Cycle (Associate's Degree)
Lateral or vertical transfer student admission is carried out basing on the "The Transfer Regulations for Associate and Undergraduate Degrees, Double Majors, Sub-specialties and Credit Transfer Regulations among Institutions". The prior learning of transfer students is recognized as per the relevant regulations of Council of Higher Education and under the coordination of the Adaptation Committee.
Kocaeli University guarantees in advance that all credits gained and courses received by an Erasmus student after the mobility abroad will be fully recognized and transferred into Kocaeli University system and upon arrival with the approval of the authorities and the student. While preparing the" Erasmus Credit Transfer and Grade Equivalency Table" the ECTS grades are transmitted to Kocaeli University grading system.
Turkish higher education institutions are in the start-up phase about the recognition of non-formal and informal education. However; computer and foreign language skills that students improve on their own, are evaluated through exemption examinations by the university. Students who prove to be proficient in such exams are exempted from related course(s).
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BİLGİ Kuramsal, Olgusal |
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BECERİLER Bilişsel, Uygulamalı |
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YETKİNLİKLER Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği |
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2023/2024 Course List | |||||||||||
1. SEMESTER | |||||||||||
Catalog No |
Course Code |
Course Name | Compulsory/Elective | Course Language | T | L | U | Course Hour |
ECTS | ||
9905013 | AIT101 | Atatürk's Principles and History of Turkish Revolution I (DE) | Compulsory Course | Turkish | e_ders | 2 | 0 | 0 | 2 | 2 | 2 |
9903363 | YDB105 | English I (DE) | Compulsory Course | English | e_ders | 2 | 0 | 0 | 2 | 2 | 2 |
9907003 | ENF101 | Practices in Basic Information Technologies | Compulsory Course | Turkish | Teorik | 2 | 0 | 1 | 3 | 2 | 3 |
9901012 | TDB103 | Turkish Language I (DE) | Compulsory Course | Turkish | e_ders | 2 | 0 | 0 | 2 | 2 | 2 |
9406030 | HIP113 | public relations | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 6 |
9406017 | HIP107 | Introduction to Economics | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 4 |
9406032 | HIP115 | Communication | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 6 |
9406033 | HIP109 | Basic Law | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 5 |
Total ECTS credits for Compulsory Course | 30 | ||||||||||
Total ECTS for 1. Semester | 30 | ||||||||||
2. SEMESTER | |||||||||||
Catalog No |
Course Code |
Course Name | Compulsory/Elective | Course Language | T | L | U | Course Hour |
ECTS | ||
9905014 | AIT102 | Atatürk's Principles and History of Turkish Revolutions II | Compulsory Course | Turkish | e_ders | 2 | 0 | 0 | 2 | 2 | 2 |
9903366 | YDB104 | English II (DE) | Compulsory Course | English | e_ders | 2 | 0 | 0 | 2 | 2 | 2 |
9912002 | KYP102 | Career Planning | Compulsory Course | Turkish | Kariyer Planlama | 2 | 0 | 0 | 2 | 2 | 0 |
9901013 | TDB106 | Turkish Language II (DE) | Compulsory Course | Turkish | e_ders | 2 | 0 | 0 | 2 | 2 | 2 |
9406036 | HIP118 | General Business | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406031 | HIP110 | Public Relations II | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 6 |
9406034 | HIP112 | Mass Communication theories | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 5 |
9406035 | HIP108 | Marketing Management | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 5 |
9406004 | HIP114 | Advertising | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 5 |
Total ECTS credits for Compulsory Course | 30 | ||||||||||
Total ECTS for 2. Semester | 30 | ||||||||||
3. SEMESTER | |||||||||||
Catalog No |
Course Code |
Course Name | Compulsory/Elective | Course Language | T | L | U | Course Hour |
ECTS | ||
9747080 | OMP201 | Internship | Compulsory Course | Turkish | Staj | 0 | 0 | 0 | 0 | 0 | 3 |
9406011 | HIP203 | Research Methods | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406005 | HIP205 | Photography | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 4 |
9406037 | HIP207 | Public Relations Campaign | Compulsory Course | Turkish | Teori+Laboratuvar | 1 | 1 | 0 | 2 | 2 | 3 |
9406028 | HIP209 | Project I | Compulsory Course | Turkish | Proje | 0 | 0 | 2 | 2 | 2 | 2 |
Total ECTS credits for Compulsory Course | 15 | ||||||||||
9406040 | HIP221 | European Union | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406020 | HIP225 | Behavioral Science | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406038 | HIP213 | Entrepreneurship and Sme | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406013 | HIP229 | Human Rights | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406019 | HIP219 | Professional Foreign Language | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
3323009 | HIP219 | Customer Relationship Management | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406042 | HIP227 | Sectoral Applications | Elective Course Group I | Turkish | Uygulama | 0 | 0 | 2 | 2 | 2 | 3 |
9406021 | HIP215 | Services Marketing | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406041 | HIP223 | Social Media | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406039 | HIP217 | Consumer Behavior | Elective Course Group I | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
At least 12 ECTS courses will be selected | Total ECTS credits for Seçmeli Ders Grup I | 12 | |||||||||
9733027 | OMP235 | Diction and Body Language | Elective Course Group II | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9733023 | OMP241 | Folk Dance | Elective Course Group II | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9747078 | OMP231 | Social Responsibility Projects | Elective Course Group II | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406053 | HIP239 | Natural Tourism | Elective Course Group II | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406052 | HIP237 | Reading Workshop | Elective Course Group II | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
At least 3 ECTS courses will be selected | Total ECTS credits for Seçmeli Ders Grup II | 3 | |||||||||
Total ECTS for 3. Semester | 30 | ||||||||||
4. SEMESTER | |||||||||||
Catalog No |
Course Code |
Course Name | Compulsory/Elective | Course Language | T | L | U | Course Hour |
ECTS | ||
9406018 | HIP202 | Visual Communication and Web Design | Compulsory Course | Turkish | Teorik | 1 | 0 | 1 | 2 | 2 | 3 |
9406045 | HIP204 | Public Relations Measurement Evaluation | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 4 |
9406029 | HIP210 | Project II | Compulsory Course | Turkish | Proje | 0 | 0 | 2 | 2 | 2 | 2 |
9406046 | HIP206 | Advertising Campaigns | Compulsory Course | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
Total ECTS credits for Compulsory Course | 12 | ||||||||||
9747043 | OMP240 | Industrial Psychology | Elective Course Group III | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406010 | HIP230 | Law of Communication | Elective Course Group III | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
3323010 | HIP218 | Human Resource Management | Elective Course Group III | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406048 | HIP214 | Brand Management | Elective Course Group III | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406009 | HIP228 | Media and Media Planning | Elective Course Group III | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406047 | HIP212 | Advertising Photography | Elective Course Group III | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406049 | HIP216 | Health Communication | Elective Course Group III | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406023 | HIP232 | Sociology | Elective Course Group III | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406051 | HIP226 | Social Gender Equality | Elective Course Group III | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406050 | HIP222 | Türkiye's Social Structure | Elective Course Group III | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9406016 | HIP224 | Administrative Organization | Elective Course Group III | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
At least 12 ECTS courses will be selected | Total ECTS credits for Seçmeli Ders Grup III | 12 | |||||||||
9733025 | OMP234 | Literary Texts | Elective Course Group IV | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9733028 | OMP238 | Canons of Conduct | Elective Course Group IV | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9733021 | OMP236 | Chess | Elective Course Group IV | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
9747079 | OMP242 | Social Responsibility Projects | Elective Course Group IV | Turkish | Teorik | 2 | 0 | 0 | 2 | 2 | 3 |
At least 3 ECTS courses will be selected | Total ECTS credits for Seçmeli Ders Grup IV | 3 | |||||||||
Total ECTS for 4. Semester | 30 |
Common Course of University |
Common Course of Faculty |
Course of Program |
Examination, assessment and grading procedure is mainly based on Kocaeli University Education and Training Regulations for Associate and Undergraduate Degrees Depending on the nature of the course various instruments such as midterms, final exams, short exams, presentations, assignments, projects, portfolios and applications may be involved in the assessment process of a semester on condition that students are informed about their weights upon registry. Contribution of these activities to final grading range between 30% -70% and So as to be eligible to take the final exam, a student has to fulfill the attendance requirement of 70% for theoretical and 80 % for practical courses. Once this requirement is fulfilled, attendance is not required again in case of a failure and retaking that course. Final grading of a course is determined on the basis of semester studies and final exam. Those with certified and officially approved excuses are also given a makeup exam. Please see the course structure page and click on the courses for more info on each course.
The equivalences and coefficients of letter grades out of 100 points is as follows.
Score | Letter Grade | Coefficient | Definition |
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90-100 | AA | 4 | Excellent |
85-89 | BA | 3.5 | Very Good |
80-84 | BB | 3 | Good |
75-79 | CB | 2.5 | Satisfactory |
65-74 | CC | 2 | Pass |
58-64 | DC | 1.5 | Conditional |
50-57 | DD | 1 | Conditional |
40-49 | FD | 0.5 | Fail |
<= 39 | FF | 0 | Fail |
D | 0 | Not Fulfill the Required Attendance | |
E | 0 | Incomplete | |
N | 0 | NonAttendee ( Exams And Other Evaluations ) | |
G | 0 | Pass | |
K | 0 | Fail | |
S | 0 | Ongoing Study |
Head of Department: Assistant Prof. Dr. Hakan KÜÇÜKSARAÇ | Hakan KÜÇÜKSARAÇ
ECTS Departmental Coordinator: Assistant Prof. Dr. Oylum EKŞİ | Oylum EKŞİ