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Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
Advertising Analysis-ii | GSF412 | Elective | Bachelor's degree | 4 | Spring | 2 |
Associate Prof. Dr. Zehra Canan BAYER
Lecturer Yıldız ÖRÜCÜ
1) Develop a critical view about the relationship between global world and media.
2) Use composition concern with a critical questioning method regarding target groups such as society, public and private spheres of social life, urban space and everyday life in the context of the world-system
3) Evaluate semiology values of advertisements.
Program Competencies | ||||||||||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | ||
Learning Outcomes | ||||||||||||||
1 | No relation | No relation | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
2 | No relation | No relation | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
3 | No relation | No relation | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation |
Face to Face
None
no
used in advertising, which is very important nowadays has become such an industry globalization and Advertising, Sociological Research Methods, techniques and methods, such as examination of Consumer Culture and Advertising.
1) Lecture
Contribution of Midterm Examination to Course Grade |
30% |
---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Turkish
Not Required